FLAVOR
Exploring the Hottest Summer Launches Trending Now
June 11, 2024 | TRENDS
According to Datassential, over one thousand new seasonal, returning, and limited-time food and beverage items were released in the US during summer 2023. As summer approaches, brands are expanding their menus with new limited-time offerings to welcome the seasonal excitement. From reimagined classics to seasonal inspirations, this summer’s culinary scene is a playground of taste sensations. Let’s delve into the top innovative trends shaping this season’s LTOs.
S’mores Mashup
Brands are taking the classic summer s’mores treat to new heights. Cinnabon and Target’s Favorite Day introduced their elevated take with launches S’mores Cookie BonBite Sandwich and S’mores Caramel Corn, respectively. Ben and Jerry’s new summer releases include a Peanut Butter S’mores Ice Cream for a frozen treat experience.
Trendsetters: Cinnabon, Target, Ben & Jerry’s, Toney’s Chocoloney, Chips Ahoy!
Latin Inspired Treats
Drawing inspiration from the vibrant flavors of Latin America, brands are introducing consumers to South American flavors for at home consumption occasions. Oreo and Jello unveiled limited-edition churro flavors while Lay’s new summer lineup includes Salsa Fresca, Crispy Taco, and a Cuban Sandwich. Meanwhile, Hellmann’s paid homage to Tajin in their newest chili lime mayonnaise dressing. Truly released a tropical limited-edition Spicy Watermelon Tequilla Soda and a tequila soda fiesta pack.
Trendsetters: Oreo, Jell-O, Hellmann’s, Truly, Wildberry Cafe
Fruits of the Summer
This summer’s LTOs s are largely incorporating seasonal fruits in their decadent limited releases. Orange is having a moment, featured in icy treats and beverages like Wendy’s Orange Dreamsicle Frosty, Sonic’s Orange Cloudsicle Slush Float, Black Rock Coffee Bar’s Orange Dream Fuel, and Arby’s Orange Cream Shake. Peach is trending this summer with Shake Shack and Olipop offering a peaches ‘n cream flavor in their respective beverages. According to Advantage Solutions, one in five shoppers prefer strawberry as their favorite summer flavor, making it a highlight in Taco Bell’s Wild Strawberry Churro Chiller, PopTime Creations’ Strawberry and Cheesecake Kettle Corn, and Polar Seltzer’s Strawberry Crème.
Trendsetters: Sonic, Arby’s, Olipop, Taco Bell, PopTime
Taste the Trend
S'mores
Mix of chocolate, marshmallow, and graham cracker crunch with smoky, toasted, and creamy notes.
Natural, Non-GM
Salted Caramel Churro
A blend of sweet, creamy, and cinnamon notes fused with a salted caramelized glaze for a delightful treat.
Natural, Non-GM
Strawberry Cheesecake
Combines the creamy tang of cheesecake, sweet strawberries, buttery crust undertones, and a hint of tartness.
Natural, Non-GM
Register here!
Flavorchem and Orchidia specialize in the creation and manufacturing of flavor, color, and ingredient solutions.