EOs in Air Care

Major household brands like Air Wick started incorporating EOs into their products, promoting a “relaxing workspace or a peaceful home environment” with a variety of fragrances made from essential oils. Meanwhile, trendy brands like Wndrmade use a complex blend of 100% pure, wild, and organic essential oils that appeal to mindful consumers seeking all-natural fragrances and EO classics.

Trendsetters: Air Wick Vanilla & Pink Papaya Scented Oil, Wndrmade PCHL Candle, Project 62 Neroli Ylang Ylang + Eucalyptus Room Spray

EOs in Personal Care

Personal care brands are harnessing the power of plant actives and aromatherapy benefits in new product launches. Public Goods, a direct-to-consumer brand, offers personal care products “powered by a blend of essential oils to nourish and cleanse your hair [and skin], rather than using harsh detergents and chemicals that will strip and erode it.” Taos Aer’s artisanal essential oil deodorant scents are made with 100% naturally-derived ingredients that “honor your body with integrity, reliable performance, and clean formulations.”

Trendsetters: Public Goods Shampoo, Taos Aer Palo Santo Blood Orange Deodorant, Jo Malone Lavenderland

EOs in Home Care

Laundry detergents, all-purpose cleaners, and even hand soaps are utilizing essential oils, with 39.8% of essential oils ending up in home use applications according to Grand View Research. The inclusion of essential oils is typically accompanied by suggested aromatherapy benefits. The most popular essential oil, orange oil, now accounts for approximately 23% of the essential oil market by volume according to Trusted Business Insights.

Trendsetters: Gain with Essential Oils, Humble Suds All Purpose Cleaner, Young Living Lushious Lemon Foaming Hand Soap

Try these fragrances infused with essential oils from our new hand soap collection!