Relax

According to the American Psychological Association, 2 in 3 adults have experienced increased stress during the pandemic, prompting brands to incorporate more mood-boosting ingredients into their products. Adaptogens, known for counteracting the effects of stress on the body, are increasing in popularity as consumers seek out products that aid in relaxation. Ashwagandha, ginseng, holy basil, and schisandra are currently trending in this space and known for their ability mitigate stress and manage anxiety.

Trendsetters: Recess, B.T.R. Bar, Dada Daily, The Leaf Life

Recharge

Scientific studies have revealed a link between sleep deprivation and stress with mood. The National Sleep Foundation promotes the benefits of a good night’s sleep and its significance on overall health and wellbeing, noting that 89% of working adults have regular sleep problems. As a result, brands are utilizing several nerve-calming ingredients found in sleep-improving food and beverages like reishi mushrooms, GABA, chamomile, and melatonin.

Trendsetters: LifeAid Beverage Company, Enroot, Paper and Tea, Slim Joy

Focus

The importance of brain health and mental alertness is becoming more prevalent with a growing number of mood-boosting launches indicating opportunity for nootropic ingredients. Nootropics are classified as ingredients with claims to improve mental functions like mood, memory, and creativity. L-theanine is a multi-purpose amino acid suggested to enhance mood, focus and cognitive skills while medicinal mushroom, lion’s mane, has been known to enhance focus, specifically learning and memory.

Trendsetters: Evian, Woke Up!, Super Coffee, Ideal Fit

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