Watermelon Makes a Splash

Nothing says summer like watermelon and recent launches have certainly elevated this juicy, watery note to new heights. From soaps, sanitizers, candles, and perfumes, brands have debuted exciting products centered around this refreshing fragrance note. Using playful packaging, Mews Collective Watermelon Crush candle features notes of watermelon blended with apple, pear, and citrus for a balanced bouquet of fruity accords. Winky Lux has taken this yummy watermelon scent in a fun, creative direction with their deliciously scented jelly balm that reacts with your skin to deliver a rosy pink hue.

Trendsetters: Mews Collective, Mrs. Meyer’s, Tocca, Winky Lux, Touchland

Pineapple Obsessed

Can you really imagine summer without thinking of pineapples? Bright and bold, consumers are obsessed with this spiky, tropical fruit which is often associated with vacations, beach getaways, and poolside relaxation. Not only is it a top fragrance component, but many skin care brands like Too Faced and Glow Recipe feature pineapple-derived ingredients for brightening and evening out skin tone for a dewy “glass skin” finish. Crossing over to air care, we see interesting herbal takes such as Air Wick’s Botanica, which features their latest Pineapple and Tunisian Rosemary fragrance.

Trendsetters: Too Faced, Botanica, Glow Recipe, Dawn, Opalhouse

Passionate Pomegranate

Fantasy iterations on the ruby red pomegranate are also creating quite the buzz! Recognized for their nutrient-packed seeds, the pomegranate has a sweet, slightly tart profile that works beautifully with other berry notes including raspberries, blueberries, and cherry. The Body Shop’s Pomegranate Hair & Body Mist features a fruity red berry scent reminiscent of pomegranate, cherry, and rose for a refreshing, uplifting escape. Pomegranate-inspired fragrances are on-trend and explored across product categories including, perfumes, hair mists, and shower gels.

Trendsetters: EOS, OGX, Jo Malone, Neutrogena, The Body Shop

Splash into summer with our latest creations
of delightful fruity fragrances!