Fresh Citrus

Elevated concepts around self-care and wellness inspire some of the latest new product launches as many brands pivot their strategy to align with these concepts. Scents that signal cleanliness and freshness are still important in personal hygiene categories, with many brands positioning citrus to help reinvigorate. Some of the latest launches have tapped into familiar notes of lime, grapefruit, and orange for that refreshing feel.

Trendsetters: Pupa Care for Yourself, Fresh, Dove Men+, Odele

Plum Craze

The sensual fruity profile of plum has also made its way into the body care category with interesting takes on this dark, succulent fruit. While fantasy plum aromas can lean more festive, brands like Lush’s Plum Rain body spray captures the essence of the plum with a blend of sweet and tart notes for an uplifting burst of freshness.
cozy glowing moment of escape.

Trendsetters: Lush Cosmetics, Mrs. Meyer’s, Neutrogena, Sol de Janeiro

Nuts About Pistachio

With health and wellness trends at the forefront, the food industry has surely delivered inspiration for fragrances. Captivated by nutrient-rich nuts for some of the latest plant-based innovation, the pistachio is having its moment. Oftentimes labeled as “green gold” for its rich source of healthy fats, fiber, and protein, consumers have embraced it as a staple ingredient in their daily diet as well as for body care. Brands like Burt’s Bees have taken pistachio in more of a fantasy interpretation with floral notes of orange blossom while No. 301 Pistachio Brulee hand cream opted for more of a gourmand direction, scented with notes of milky vanilla mousse, pistachio, and vanilla.

Trendsetters: Burt’s Bees, No. 301, Dove, Pistaché

Try our latest fragrances for your next product launch!