Facial Care

Skin care for the men’s category has seen an uptick recently with this renewed focus on self-care and mental wellness helping to shift consumer behavior. More men are establishing a consistent skincare regimen as they are finding their routines relaxing and helping to cope with stress. Brands that promote wellness and align with skin health can garner interest in this category. From luxury to mass market, brands offer a range of product formats catered specifically to men. Every Man Jack’s line of beard + face washes come in five distinct scents including, cedarwood, natural hemp, and sea salt.

Trendsetters: Lumin, Brickell, Every Man Jack, Tom Ford

Body Care

Heightened awareness on health and hygiene has put an emphasis on cleansing products and deodorants. Newly launched products within body care feature a variety of fragrances that not only appeal but also compete with the fine fragrance category, as more men are relying on their scented products to smell nice. Method Men launched a line of body washes tapping into aromatherapeutic scents such as, sandalwood, juniper, and sage. Legacy brands like Old Spice launched deodorants and body sprays with noteworthy fragrances like, Fiji, Nomad, and Amber.

Trendsetters: Old Spice, Murdock, Method Men, Duke Cannon

Hair Care

Men are invested in their appearance, fueling new launches of hair care and styling products. Across the category, a wide range of tailored serums, sprays, and pomades are popping up to address specific grooming needs. Male consumers lean towards convenience and those claiming multi-functional benefits remain an important factor in selection. Scotch Porter’s hair serum promotes shine and moisturization scented with a sophisticated herbaceous blend of eucalyptus, lemon, and bergamot for cooling effect.

Trendsetters: Blind Barber, Scotch Porter, Baxter Of California, Woody’s For Men

Try our latest fragrances for men’s personal care!