Pumpkin Spice Season

Brands are bringing pumpkin spice back as a surge of festive pumpkin flavors hit shelves and menus. Yerbaé debuted a pumpkin spice-flavored plant-based energy drink and Nature’s Bakery released a Pumpkin Spice Fig Bar with hints of cinnamon, nutmeg, and pumpkin. Ziggi’s Coffee pumpkin lineup includes Pumpkin Pie Latte, Spicy Pumpkin Chai and Chocolate Chip Pumpkin Bread.

Trendsetters: Yerbaé, Nature’s Bakery, Ziggi’s Coffee, Jeni’s, Duncan Hines

Maple Indulgence

Step aside pumpkin, sweet brown flavor profiles featuring maple are showing strong performance as fall LTOs. Tim Horton’s introduced Creamy Maple Pecan Donut to its menu; the donut is dipped in maple fondant, topped with praline pecans, and drizzled with chocolate. Lolli & Pops rereleased their caramel corn with a maple bourbon twist, Candy Club released Maple Toffee Peanuts and Nut Clusters, and Cold Stone’s Brown Sugar Cookie Dough Sensation is their latest fall offering.

Trendsetters: Tim Horton’s, Lolli & Pops, Candy Club, Cold Stone Creamery, Silk

Fall Fruit

While indulgent flavors are often tied to seasonal excitement, fall fruits such as apples, cranberries, and pears remain popular choices for LTOs. Spindrift unveiled their first-ever seasonal offering, Spiced Apple Cider, for their sparkling water and hard seltzer line while Starbucks’ added oat milk to this year’s Apple Crisp Macchiato. Brands like Dunkin’ are turning to blood orange for a fresh take on citrus, a flavor that’s grown 18% on menus over the last four years, in their newest Blood Orange Refresher.

Trendsetters: Spindrift, Starbucks, Dunkin’, MyMochi, Williams Sonoma

Taste the Trend