FLAVOR
2024 Flavor & Trend Forecast
December 18, 2023 | TRENDS
Global food and drink trends are in a constant state of evolution, shaped by shifting consumer lifestyles, diverse health requirements, economic factors, and the hope for a more sustainable future. Despite the current inflationary environment, more than three quarters of consumers are excited about new food and beverage trends in 2024. Here is a sneak peek into our thoughtfully curated forecast predictions, designed to empower you in innovating and launching exceptional products.
Sophisticated Sips
Mixologists will push boundaries in the adult beverage space as premium trends point to cross-over creations that deliver elevated sensory experiences. Classic drink categories are becoming increasingly blurred by the emergence of wine cocktails, dessert drinks, hard kombucha, tea and soda. From Olive Oil Martinis and Spiked Iced Coffees to flavorful Latin libations, brands are reimagining beverages that cater to the demand for variety and fun.
Trendsetters: Aura Bora, Dunkin’ Spiked, De La Calle, Booch Craft, Loverboy
Plant Powered
The next wave of plant-based innovation will extend beyond conventional alternatives, incorporating novel ingredients, formats, and functionality. Wildgood’s Non-Dairy Frozen Desserts are crafted with extra virgin olive oil to replicate the creaminess of traditional ice cream, without the cream. Meanwhile, brands Lil Bucks and Meati integrated rising alternative ingredients buckwheat and mushroom into their latest launches.
Trendsetters: Wildgood, Lil Bucks, Meati, Mosh, Veggies Made Great
Her Wellness
Food and drink brands are strengthening emphasis on products designed to support the evolution of women’s health needs across different life stages. We’re seeing an influx of condition-specific products formulated to support fertility, menstrual, and menopausal health that were previously considered taboo. Brands are debuting mocha-flavored prenatal protein powder, along with cranberry-flavored PMS gummies and blackberry orange menopause tea for symptom relief.
Trendsetters: Baby Booster, Hum Nutrition, Leao, Needed, Flo Vitamins
Taste the Trend
Prickly Pear
Bright and fruity, layered with apple and sweet melon-like notes.
Natural, Non-GM
Oatmeal Cookie
Permissibly indulgent take on an iconic cookie with sweet vanilla, caramel, and cinnamon notes.
Natural, Non-GM
Pomegranate Hibiscus
Hints of red berry, floral, and spicy undertones complement this tropical flavor fusion.
Natural, Non-GM
Flavorchem and Orchidia specialize in the creation and manufacturing of flavor, color, and ingredient solutions.