Chocolate remains the top snack of the COVID-19 pandemic, with nearly 90 percent of US consumers purchasing some form of chocolate candy within the last three months. As rising attention is placed on the importance of mental and emotional health, confectionery is already well-positioned as a “feel good” category that provides consumers with a sense of comfort.

Flavorchem, a US-based supplier of cocoa-based ingredients, has revealed that comfort, sensory experiences and plant-based claims are driving the demand in the chocolate confectionery space.