Without a doubt, 2020 set the milestone in the development of new habits and forms of consumption worldwide it has also opened up an interesting opportunity for the candle industry. The fact that people were required to stay home more and for longer periods, required living spaces to be comfortable, welcoming and even relaxing, which created an opportunity for candles, especially scented ones, to be in greater demand with greater recurrence.

In this article, three leading fragrance manufacturers and members of ALAFAVE share their 2021 trend forecast.