Era of Inclusivity

Brands and consumers alike have lifted up conversations around gender fluidity emphasizing inclusivity, ushering a new generation of standards for the beauty and fragrance industry. Driven by Gen Z consumers, brands strive to uphold values and embrace their fluid perceptions of gender in order to avoid alienating an influential consumer group. According to a Mintel survey, 59% percent of adults aged 18-34 are interested in unisex fragrances, demonstrating how younger generations are prioritizing representation.

Trendsetters: Non Gender Specific,  Flooid, Christian Dior,  Phluid

Bright & Bold Awakening

With greater emphasis on self-love and acceptance, consumers will embrace using makeup and fragrance to make a bold statement. Bright and vibrant colors, unveiled in Pantone’s color trend report for Spring 2022, exude bold experimentation embracing individualism across the fashion and makeup world reflecting this desire for self-discovery. Brands like Floral Street and Overose tap into this trend with beautifully vibrant packaging and in-your-face aromas meant to stand apart.

Trendsetters: Floral Street, Salvatore Ferragamo, Nest, Overose

Wellness by Design

Moving forward, consumers will desire emotional uplifting aromas designed with wellness in mind. Brands promoting emotional benefits such as, mood-boosting and stress-relieving will continue to inspire consumer behavior next year. Consumers are taking a proactive approach to wellness and seeking out good-for-you hero ingredients such as mushrooms, sea moss, chlorophyll inspiring unique aromas strongly linked with positive benefits. Trending upwards, we will continue to see a variety of mushroom ingredients featured across different brands.

Trendsetters: Inkey, St. Pauls Apothecary, Moon Juice, Origins

Sample the unique aromas from our Self-Expression Collection.

This collection is designed to provide comfort and rejuvenation in the new year – all while inspiring thoughtfulness.