Emerging Fall Flavor Trends Driving Seasonal Innovation
October 15, 2024 | TRENDS
As autumn ushers in the return of pumpkin spice, there is a growing appetite for more innovative flavor combinations as consumers seek fresh takes on seasonal favorites. According to Datassential, 1,324 new and returning LTOs were released last fall, highlighting the ongoing excitement for seasonal flavors. Here is a peek at emerging fall flavor trends redefining the season.
Pumpkin Fusion Frenzy
Pumpkin combinations are taking the spotlight this fall as brands experiment with blending traditional pumpkin flavors with unexpected twists. Dunkin’s Nutty Pumpkin Iced Coffee combines pumpkin with hazelnut, while Carvel Ice Cream introduced Pumpkin Cheesecake treats. Jimmy John’s Pumpkin White Chocolate Chip Cookies and Starbucks Reserve’s Pumpkin Spice Chai Martini present indulgent twists on classic pumpkin flavors.
Trendsetters: Dunkin’; Carvel; Natural Bliss; Jimmy John’s; Starbucks Reserve
Pie-Inspired Delights
Fall pie flavors continue to inspire a range of seasonal products, gaining traction across various categories. According to Tastewise, consumer interest in social discussions over the past year has risen by 30.13% for sweet potato pie, 12.44% for apple pie, and 10.66% for pecan pie. Target brands, Good & Gather and Favorite Day, offer pecan pie-flavored ice cream, ground coffee, RTD cold brew, and whipped cream. Meanwhile, Danimals launched a nostalgic Apple Pie RTD Smoothie.
Trendsetters: Target; Freddy’s; Focus; Danimals; J Way
Cozy Brown Flavor Craze
Warm flavors like cinnamon, maple, and caramel are highly sought after in autumn as consumers crave comforting, sweet notes. According to Talker Research, 39% of U.S. consumers favor cinnamon, 37% choose salted caramel, and 28% prefer maple. Innovative products include KitKat’s Ghost Toast (French Toast), Cracker Barrel’s French Toast Latte, and Califia Farms’ Maple Waffle Oat Milk Creamer. Additionally, Burt’s Bees Vanilla Maple Lip Balms, Portillo’s Salted Caramel Spice Cake, and Honey Bunches of Oats Salted Caramel cereal provide diverse options for incorporating these cozy brown flavors into your fall lineup.
Trendsetters: KitKat; Cracker Barrel; Califia Farms; Burt’s Bees; Portillo’s
Taste the Trend
Pumpkin Cheesecake
Velvety pumpkin and spiced cheesecake blend seamlessly for a decadent, autumn-inspired indulgence across desserts, beverages, and more.
Natural, Non-GM
Apple Pie
Sweet, spiced apples and buttery crust create a comforting, nostalgic flavor that adds warmth to any fall product offering. Shop Our Liquid Flavor
Natural, Non-GM
Shop Our Powder Flavor
Maple French Toast
Rich notes of syrup, butter, and toasted bread deliver cozy, indulgent sweetness. Perfect for snacks, meals, desserts, or beverages, this adds a cozy, comforting touch to any fall product lineup.
Natural, Non-GM
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Flavorchem and Orchidia Fragrances specialize in the creation and manufacturing of flavor, fragrance, and ingredient solutions