The Latest Fruity Floral Trends
April 30, 2024 | TRENDS
Brands are reimagining fruity florals across a variety of product categories, experimenting with different fruit-forward notes, and adding sophistication to familiar ones. According to Spate, popular scents expected to rise in 2024 include mango, strawberry, and pear, reflecting consumers’ desire for fruity freshness. Nostalgic coconut scents, soft florals with fruity nuances, or bold, juicy compositions are the latest approaches to inspire product design.
Fruit Forward
Classic fruity fragrances are being amplified with bold and juicy notes that prominently feature specific fruits. These aromas are easily identifiable and are becoming increasingly common across different product categories. Brands taking advantage of this trend are Kayali with their popular fragrance ‘Sparkling Lychee’ and Skylar with their ‘Peach Fields’ hair and body mist.
Trendsetters: Sol De Janeiro, Nette, Kayali, Otherland, Skylar
Soft Blossoms
Fruity florals dominate the spring and summer season, with lively, juicy accords paired with seasonal blooms. Soft, light florals paired with underlying fruit accords provide added depth and subtle sweetness. Brooklyn Candle plays into this trend with their Sunday Morning scent highlighting notes of pear, bergamot, jasmine, and gardenia.
Trendsetters: Brooklyn Candle, Rosie Jane, 5 Sens, Saltair, Diptyque
Solar Tones
Recent product launches have seen an uptick in callouts to ‘solar’ notes, which can be described as aromas that are reminiscent of the warmth of the sun. These notes may include citrus, effervescent fruits, coconut accords, or tropical flowers. The 7 Virtues’ Coconut Sun is categorized as a ‘fresh solar’ type featuring notes of coconut water, fresh citrus and frangipani.
Trendsetters: Vacation, Ellis Brooklyn, Moodcast, The 7 Virtues, Deck of Scarlet
Try our trend-inspired fruity fragrances!
FRUIT FORWARD
Notes of citrus fruits enliven a nostalgic cloud of juicy peach wrapped in comforting musk and iris.Peach Daydream
SOFT BLOSSOMS
Sparkling top notes of dewy pear and jasmine reveal a heart of ripened strawberry and pink peony on a base of oakmoss and amber woods.Strawberry Peony
SOLAR TONES
A luxe escape of sundrenched florals infuses with notes of bright mandarin, sweet coconut, and banana.Poolside Oasis