Sophisticated Musk

Musks, a classic in perfumery for both men and women, are now central to the Quiet Luxury trend. Brands are incorporating soft white musks into their compositions, making this fragrance style popular across various product categories. Consumers are associating musks with sophistication and affordability. White musks are often linked to a sheer and slightly powdery aroma. Phlur’s viral fragrance ‘Missing Person’ falls into this category with white musk and soft jasmine notes.

Trendsetters: REPLICA, Nette, Glossier, Phlur, Diptyque

Chic Florals

Quiet Luxury is modernizing classic florals with an upscale twist. Niche and luxury brands alike are blending traditional notes like jasmine and white lilies with contemporary ones such as sheer apple and lychee. Henry Rose’s Flora Carnivora exemplifies this trend with its notes of jasmine, tuberose, and orange blossom. Liis’ newest launch ‘Floating’ illustrates this trend notes of peach, linen, orchid, and musk.

Trendsetters: Henry Rose, Nest, Maison Louis Marie, by rosie jane, Liis

Niche Influence

Many fragrances that are being identified as Quiet Luxury are part of the niche market, emphasizing personalization, exclusivity, and insider appeal. Niche brands, known for their exploratory note inspirations, cater to this trend. Indie brand D.S. & Durga’s ‘I Don’t Know What’ exemplifies this with its soft, customizable, and potent composition, ideal for layering or wearing alone. Another indie brand gaining a cult following is Regime de Fleurs, specifically for its scent ‘Little Flower’ layering florals of peony and rose with powdery musks.

Trendsetters: DedCool, Otherland, DS & DURGA, Regime de Fleur, Imaginary Authors

Try our trend-inspired fragrances!