Flavor First

The popularity of flavored sparkling water is surging and projected to be the fastest-growing category in bottled water with a 12% CAGR leading into 2027, notes Grandview Research. As consumers explore unique taste profiles, brands are innovating with exotic and botanical flavor blends like Genki Forest’s Calamansi Lime, Bamboo & Aloe, and Lychee Fizzy flavors. Pomegranate is a flavor to watch as it is appearing in several new beverage launches with fruity combinations Blackberry Pomegranate, Pomegranate Dragon Fruit,
and Pomegranate Hibiscus.

Trendsetters: Genki Forest, Radnor Hills, Alani Nu, Humble Warrior, Good & Gather

Functional Fizz

Roughly 90% of consumers seek out functional benefits in their food and beverages, per Hartman Group, as trending ingredients like ginseng, l-theanine, CBD, and collagen are making their way into sparkling water. Aprch Sparkling Wellness Water is infused with B vitamins and l-theanine to support a healthy lifestyle, Nouri’s Inner Immune is intended to promote gut health and immunity, and Good Idea packs electrolytes and amino acids into their sparkling drinks.

Trendsetters: Good Idea, aprch//, Nouri, gldn hour, Mother Kombucha

Sparkling Mocktails

Brands looking to keep dry January vibrant for sober-curious consumers are releasing innovative sparkling offerings in the low and no-alcohol category. Hoplark’s latest brew, The Chamomint One, blends chamomile tea and citrus hops as an alternative to wine and beer while HOP WTR’s line of sparkling hop water contains adaptogens and nootropics to help consumers unwind and destress.

Trendsetters: Hoplark, HOP WTR, Sierra Nevada, Betera, happi

Taste the Trend