Lemonade Revival

Lemonade has long been associated with summertime, but this sweetened beverage staple is getting a renewed boost across product categories. Inspired by lemonade varieties, Sour Patch Kids’ Lemonade Fest delivers a sour then sweet taste in flavors like strawberry lemonade, blue raspberry lemonade, and cherry lime lemonade. Smoothie King, along with Salad and Go, created refreshing flavor fusions in their latest LTOs: X-Treme Watermelon Lemonade and Blueberry Basil Lemonade, respectively.

Trendsetters: Sour Patch Kids, Smoothie King, Salad and Go, Swoon, Extra

Nostalgic Treats

Brands are reimaging classic treat flavors that bring back memories of summer. Vizzy Hard Seltzer introduced limited-edition Orange Cream Pop; Twisted Tea’s summer beverage party pack includes Rocket Pop, combing flavors lemon-lime, cherry, and blue raspberry, while Kit Kat paid homage to the churro in their newest bar. Consumers can cool off with Blue Bell’s Dr. Pepper Float and Ben & Jerry’s Ice Cream Sammie frozen novelties.

Trendsetters: Vizzy Hard Seltzer, Twisted Tea, Kit Kat, Blue Bell, Ben & Jerry’s

Chocolate Craze

To dial up the indulgence this summer, brands are innovating with decadent chocolate flavors and confectionery inclusions. Crumbl Cookie’s rotating menu included Dirt Cake, a chocolate cookie featuring cookies and cream crumbs, fudge chocolate frosting, chocolate streusel, and a gummy worm. Dairy Queen’s Summer Blizzard Menu showcased chocolate creations such as the Peanut Butter Puppy Chow and Oreo Brookie Blizzard. Starbucks’ Chocolate Java Mint Frappuccino LTO blends chocolate and mint flavors, finished with a mocha sauce layer and a chocolate cookie mint sprinkle topping.

Trendsetters: Crumbl Cookies, Dairy Queen, Starbucks, Sprinkles, Tim Horton’s

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