Let Them Eat Cake

72% of U.S. consumers enjoy tastes that remind them of their childhoods as brands reinvent twists on nostalgic cake flavors that tap into consumer’s pre-existing emotional connections. Birthday cake and confetti sprinkles are transforming into a variety of celebration-worthy formats including granola, protein shakes, and confections. In honor of its 110th birthday, Oreo will release a special Chocolate Confetti Cake flavor which is the first time the brand has used sprinkles both in and on the cookie.

Trendsetters: Oreo, Hershey’s, Jar Joy, Premier Protein, Compartes

Cookie Craze

TOP Data found that American cookie consumption has increased by over 25% since the beginning of COVID-19 as cookie flavors continue to evolve beyond baked goods. Classic milk and cookie flavors are inspiring reimagined takes like Chobani Zero Sugar’s Milk & Cookies along with Ben & Jerry’s newest release, Topped Chocolate Milk & Cookies which features chocolate chip cookies, swirls, and fudge chip inclusions.

Trendsetters: Chobani, Ben & Jerry’s, Bear Naked, Califia Farms, 88 acres

State Fair

Brands are bringing fairground foods to store shelves with iconic flavors that evoke reminiscent summertime memories. Cap’n Crunch re-released their limited-edition Cotton Candy Crunch Cereal and Talenti’s new Pairings line includes Salted Chocolate Churro Pairings, containing salted caramel and churro pieces. Breyer’s new frozen lineup for 2022 comprises Banana Split and Very Berry Cobbler Ice Cream for a most indulgent experience.

Trendsetters: Cap’n Crunch, talenti, Breyers, Mallowow!, Pediasure

Taste the Trend