FLAVOR
Top Trends Fueling Breakfast Flavor Innovation
October 26, 2022 | TRENDS
All day breakfast surged in popularity during the pandemic as consumers sought comfort in their favorite meal. While 95% of consumers report eating breakfast regularly, consumers do not want to limit these flavors to the morning meal occasion. Brands are elevating beloved breakfast flavors across food and beverage categories. Here is a sneak peek into the top trends that inspired the launch of our exclusive flavor collection, Breakfast All Day.
Nostalgia Reimagined
71% of U.S. consumers enjoy things that remind them of their childhood as brands expand upon well-known breakfast flavors and categories that evoke reminiscent memories. Brands are reviving old favorites and adding breakfast-inspired creations to their portfolio. Crumbl Cookies unveiled a cereal cookie lineup featuring fan-favorite cereals Fruity Pebbles, Reese’s, and Cocoa Puffs. Kellogg’s and Little Debbie debuted their latest collaboration on a classic treat, Nutty Buddy Cereal, while KitKat and Sugarfina released
blueberry muffin-centric sweets.
Trendsetters: Crumbl Cookies, Kellogg’s, Jeni’s, KitKat, Sugarfina x Sweet Laurel
Snacking Surge
Consumers are looking to treat themselves at all parts of the day as snacking outpaced traditional meals for the 3rd consecutive year. Snack bars, confections, savory mixes, and frozen novelties are finding flavor inspiration from indulgent breakfast items such as muffins, cinnamon rolls, donuts, and pancakes. Brands Nudge and Pocket Latte utilized coffee flavors Mocha, Caramel Macchiato, and Vanilla Latte in their chocolate covered snacks.
Trendsetters: Nudge, Pocket Latte, Compartes, Perfect Keto, Clif Bar
Blurring Category Lines
Food and beverage categories are evolving as borders blur together to create novel eating experiences. Cross-category hybrid concepts like cold brew smoothies, flavor pairings between bakery and beverage, along with unique formats and textures provide consumers a more premium taste experience. Brands are leveraging popular breakfast categories to generate innovative launches such as Krispy Kreme’s churro-inspired donuts, NaFrosting’s coffee flavored frosting, and Cinnabon’s Cinnamon Roll Cookie Dough.
Trendsetters: Krispy Kreme, NaFrosting, Cinnabon, Smoothie King, Sprinkles
Taste the Trend
Try one of our natural, non-GMO Breakfast All Day flavors today!
Apricot Jam
Berry, peachy, and herbal flavor notes will add a
sweet taste to traditional breakfast foods such as pancakes, scones, toast and bagels or compliment snacking favorites.
Natural, Non-GM
Blueberry Muffin
The perfect take on bite-sized indulgence, balances floral and fruity blueberry notes with the baked, brown notes of a warm muffin.
Natural, Non-GM
Café Mocha
Blends rich fudgy chocolate and brewed coffee for a decadent taste experience for beverage categories
and beyond.
Natural, Non-GM
Cinnamon Raisin
Fruity, cinnamon spice, and everything nice! Blended with flavorful goodness and a great addition to bars, granola, and other baked goods.
Natural, Non-GM
Fruity Cereal Milk
Reminiscent of nostalgic childhood memories, a cereal-inspired iteration of fruity and sweet milk from the bottom of the cereal bowl that everyone loves to enjoy at the end.
Natural, Non-GM
Maple French Toast
Notes of syrup and butter and bread, oh my! Packed with sweetness, can be enjoyed in a snack, meal, dessert, or beverage.
Natural, Non-GM