As consumers shift towards fall-focused fragrances, green notes are gaining prominence. They evoke a sense of nature and are commonly used in unisex scents, offering a balance between traditionally masculine and feminine profiles. According to Mintel, unisex fragrance launches are outpacing men’s fragrances in the European market, with 34% compared to 17%. The diversity of green notes are being shaped by emerging fragrance trends such as Textural Accords, Lush Woods, and Vibrant Greens.
Fabric-inspired notes such as cotton, leather, and linen have seen an uptick in scented product launches to evoke a certain aesthetic or mood. For example, cotton conveys a soft accord, while suede gives a bolder, edgier impression. Similar to fashion, textured notes like leather, suede, and velvet are commonly associated with colder seasons.
Trendsetters: Memo Paris, Voluspa, Commodity, Cremo, Ranger Station
Deep woody notes like pine, cedar, or patchouli create a sense of autumnal comfort. With broad consumer appeal, nature-centric aromas help contribute to the overall sense of mindfulness. Phlur highlights woody notes of sandalwood, amber, and musk with their unisex scent ‘Somebody Wood’. Snif embraces this trend with their candle ‘Way with Woods’, created to transform your space into a natural oasis.
Trendsetters: Phlur, Necessaire, Byredo, Harry’s, Snif
Clean citrus scents are gaining popularity in both men’s and women’s categories, with green notes being added for a more balanced and lively profile. Traditional citrus notes like bergamot, grapefruit, and trendy yuzu are now paired with vibrant, sharp green elements such as stem, grass, or eucalyptus. Nest’s Lime Zest & Matcha candle amplifies green with olfactive notes of green tea, clary sage, and lime zest.
Trendsetters: Hermes, Saltair, Yankee Candle, Jo Malone, Nest
Aromatic thyme and galbanum bring a sophisticated greenness to an accord of smooth suede wrapped in layers of violet, musk, and soft woods. Verdant Suede
Notes of misty air, cool mint, juniper, and mandarin drift over a heart of lavender, cyclamen, and fir in a forest of earthy patchouli, cedar, vetiver, and moss. Forest Floor
Notes of bergamot, grapefruit, and eucalyptus awaken to layers of green hinoki and orange blossom on a base of warm vetiver and incense. Hinoki Leaf
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