Trending Summer Body Mists
July 8, 2024 | TRENDS
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Body mists are back in the spotlight and are offering consumers a lighter alternative to EDT’s and EDP’s for muggy summer days. According to Harper’s Bazaar, Google searches for body sprays increased 9.8% compared to last year, and the #bodymist hashtag now has more than 1.4 billion views on TikTok. Body mists are contributing to the layering & customization trend, appealing to new audiences, and exploring modern notes in comparison to the mists that were popularized in the early 2000s.
Layering & Customization
A Mintel study found that 65% of consumers are familiar with the concept of fragrance layering, and 34% actively practice it to create a unique scent. Body mists contribute to the layering trend by offering consumers lightweight options to add onto their everyday fragrance for a signature scent. Fine’ry leans towards bright and clean notes of bergamot and moss with their popular mist ‘Before the Rainbow’.
Trendsetters: fine’ry, Pink, Freshne, Ouai, Saltair
![](https://www.flavorchem.com/wp-content/uploads/2024/06/Layering-Customization.png)
New Audience
Gen-Z is largely shaping the body mist category with their preference for affordability and expressive fragrance options. This consumer group is open to experimentation and is enthusiastic to explore product offerings, with many being drawn towards ‘bold and fun’ scent profiles. Sol de Janeiro’s summer lineup has been particularly popular among Gen-Z, often incorporating fruity florals and gourmand notes in their latest launches.
Trendsetters: Sol de Janiero, Ellis Brooklyn, Bath and Body Works, Rare Beauty, Skylar
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Modern Notes
According to Allied Market Research, the global body mist market is projected to reach $12.6 billion by 2032, growing at a CAGR of 5.2% from 2023 to 2032. With such high demand, high-end brands are breaking into the body mist market, providing more sophisticated fragrance options that reinvent the category. Diptyque’s latest limited summer edition, Ilio, exemplifies this trend with its vibrant composition of prickly pear, bergamot, and jasmine.
Trendsetters: Nest, Diptyque, Phlur, Jo Malone, Henry Rose
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Try our trend-inspired fruity fragrances!
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LAYERING & CUSTOMIZATION
Breezy marine air and juniper drift to waves of rose and iris on a base of seaweed, warm woods and ambergris.Cool Blue
![](https://www.flavorchem.com/wp-content/uploads/2024/06/Plum-Blossom.png)
NEW AUDIENCE
Layers of sensuous dark plum and sheer vanilla orchid evolve to a base of radiant musk and amber.Plum Blossom
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MODERN NOTES
A playful blend of creamy banana, solar florals and almond infuses with lactonic coconut and vanilla.Coconut Vanille